Case study / Sculpt Studio
20 spots. Sold out.
Sculpt Studio wanted to bring new customers into its Richmond Lagree studio without relying on a generic free-class promotion. Memberhouse developed a $49.99 fourteen-day introductory offer that gave new customers enough time inside the studio to actually experience the product.
The results
$512 in advertising generated $1,400 in new MRR.
- $512.54
- Ad spend
- 20 / 20
- Intro spots filled
- $991.06
- Intro purchase revenue
- 1.93×
- Purchase ROAS
- 5
- Confirmed new members
- $1,400
- New monthly recurring revenue
- 25%
- Intro → membership conversion
Membership results reported by the studio.
What we installed
From offer to membership.
01 / Strategy
Build the offer
A $49.99 fourteen-day introductory offer gave new customers enough time inside the studio to actually experience the product.
02 / Acquisition
Create demand
The campaign placed the offer in front of qualified local prospects looking for a premium fitness experience in Richmond.
03 / Conversion
Fill the spots
Prospects purchased the offer and entered Sculpt Studio as real customers, rather than cold leads waiting inside a CRM.
04 / Retention
Create members
Repeated studio experiences gave the Sculpt team the opportunity to build relationships and convert introductory customers into recurring members.