The foundation / Sculpt Studio
40 paid customers.
14 new members.
A $49.99 fourteen-day introductory offer brought 40 paying customers into Sculpt Studio in Richmond. Fourteen went on to become $280-per-month members. The campaign showed how a paid introduction, repeat attendance and studio follow-up could lead to recurring membership.
This case study covers the original Sculpt campaign, which informed our acquisition approach.
The results
$3,920 in new monthly recurring revenue.
- $1,025.08
- Ad spend
- 40
- Paid intro customers
- $1,982.12
- Intro purchase revenue
- 1.93×
- Purchase ROAS
- 14
- Confirmed new members
- $3,920
- New monthly recurring revenue
- 35%
- Intro → membership conversion
Original campaign results. Membership outcomes reported by the studio. Monthly recurring revenue reflects fourteen memberships at $280 per month; future retention and results at other studios may differ.
The acquisition approach
From offer to membership.
01 / Strategy
Build the offer
A $49.99 fourteen-day introductory offer gave new customers enough time inside the studio to actually experience the product.
02 / Acquisition
Create demand
The campaign placed the offer in front of qualified local prospects looking for a premium fitness experience in Richmond.
03 / Conversion
Fill the spots
Prospects purchased the offer and entered Sculpt Studio as real customers, rather than cold leads waiting inside a CRM.
04 / Retention
Create members
Repeated studio experiences gave the Sculpt team the opportunity to build relationships and convert introductory customers into recurring members.
What comes next
The same focus. Ongoing support for your studio.
Sculpt helped establish the path from paid introduction to recurring membership. Memberhouse brings that focus to monthly engagements across paid ads, offer creation, email and SMS nurture, and full funnel buildout.
We shape the scope around your studio’s goals, capacity and membership economics. You pay a flat monthly management fee plus your separate advertising budget, with clear pricing before we begin.